GEORGE WASHINGTON SKIS

Squirrelli worked with George Washington Skis on an organic ski content campaign built for TikTok and Instagram. The project focused on model casting and short-form video editing for a ski brand that needed stronger social reach without making the content feel like a traditional ad.

The campaign used a character-led format to give the product a stronger on-camera presence. Squirrelli handled the casting direction and edited the posted videos so the content felt native to short-form social.

Across 36 posted videos the series pulled 443.9K combined views. Instagram generated 304K views across 13 videos. TikTok generated 139.9K views across 23 videos and helped the account reach TikTok monetization.

This project shows how Squirrelli uses model casting and UGC video editing to turn raw campaign footage into measurable organic reach. For brands that need TikTok content or Instagram Reels support, the campaign gives a clear example of how short-form creative can drive visibility without relying only on paid media.